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Ralph Pucci Puts On A 'SHOW'

VMSD August 2009

Ralph Pucci Puts On A 'SHOW'Ralph Pucci Puts On A 'SHOW'

Add 'author' to Ralph Pucci's already impressive resume. The head of Ralph Pucci Intl. has assembled a book about his design aesthetic titled 'SHOW' (released in June by Glitterati Inc., New York). Featuring photographs by Antoine Bootz, the book covers 15 years of innovation, beginning when Pucci realized that the key to survival for any business was in branching out. As president of what was a mannequin repair company started by his parents in 1954, Pucci guided the firm first into a high-end designer mannequin house, then into a world-class furniture showroom and finally into an avant-garde Manhattan art gallery.

The catalyst for all this was a 1985 collaboration with Andree Putman, the renowned French minimalist designer, on a mannequin line and a collection of her furniture. Soon after, he forged similar alliances with designers such as Vladimir Kagan, Herve Van Der Straeten, Patrick Naggar, Paul Mathieu, Jens Risom, Chris Lehrecke, David Weeks and Robert Bristow.

In the process, he began hosting celebrated exhibits of those designers' works in his mannequin showroom on W. 18th Street. 'SHOW' tells the picture story of those shows as well as art exhibitions for people like Ruben Toledo, Christopher Markos and James Brown.

Pucci - Whose own design aesthetic is spare, sophisticated, modern and minimalist - has helped advance many careers, including Thai illustrator Sirichai, whom he asked to paint a mural for his showroom. Sirichai had never painted a mural and expressed reluctance with the assignment. 'Don't worry,' said Pucci. 'If we don't like it, we'll just paint over it.

' Not surprisingly, Sirichai nailed the study on his first shot. His representation of the human form graces the cover of 'SHOW'