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Joe Fresh NYC flagship hosts Pucci retrospective

Editor at Large - September 2012

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Ralph Pucci, whose eponymous gallery is known for its cadre of luxury designers, has his mannequins the focus of a public retrospective at the New York City Joe Fresh flagship. The exhibit debuted on Fashion's Night Out at the Canadian clothing retailer and includes over 20 mannequins, each from a unique series representing an influential person in fashion and design, including Christy Turlington, Ruben Toledo, Anna Sui, Veruschka, Andree Putman and Kenny Scharf.

“Looking into the range of the work that Ralph Pucci has created and how he has brought such a design flair to mannequins is brilliant” says Joe Mimran, Creative Director of Joe Fresh and founder of Club Monaco. “I have known Ralph for many years and when I saw these amazing mannequins, they reminded me of works of art and we had to find a way to show them to the public in our Joe Fresh runway clothes."

Joe Fresh added its signature orange color to the Sport, Motion, Girl and Patrick Naggar mannequin series.

The Harry Bertoia steel sculpture that fills the back wall of the store sets the tone and creates a dramatic background for the mannequins, who wear Fresh off the Runway Fall 2012 Joe Fresh fashions.

On the honor of the retrospective, Pucci said, “Joe understands that to create a unique and successful brand, you have to stand out and take chances. I can look back fondly that I let the creative minds of these great artists speak and be heard. The work exhibited is modern, elegant, edgy and, most important, timeless”.

It marks the first time the Philippe Starck mannequin prototype has ever been displayed. The retrospective will remain on view at the Fifth Avenue and 43rd Street store through October 31.

By Zoe Settle