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Macy's Unveils Exhibit by Pratt Students

WWD - February 2014


For fashion week, Macy’s is thinking knitwear as fine art.

An exhibit called “Organic Matter: Woven Artwear by Pratt Fashion” hit Macy’s Herald Square windows last week and will run through Thursday.

For the exhibit, Pratt fashion students were challenged to come up with innovative knitwear styles and partnered with Pratt trustee Ralph Pucci, whose showroom for mannequins, lighting, furniture and sculpture, staged the exhibit initially. “We asked the students to create the unusual, the unexpected — something that could be viewed as either art or something practical. There were very few restrictions,” said Pucci. “We explained we like clean, simple, minimal design. The kids that overdid it weren’t selected for the exhibit. The ones we selected were innovative and had the Pucci aesthetic.” When Macy’s window maven Paul Olszewski came to Pucci’s showroom, he thought the show was perfect for fashion week. “Retailers in New York put their best foot forward during fashion week and what better a way to do that than to highlight a show like this? The pieces are amazing.”

By David Moin